Upcoming Events: Digital Media Conference, Distribution U

Tweet Lots of fun events/learning opportunities coming up soon. Here are a couple. The good folks at Bay Area Women in Film and Media are sponsoring Digital Media Conference West on October 27. If you are on the left coast be sure to check it out. If you are a BAWIFM member, you should have received your notification for a discount. “DMC West is a full day of in-depth discussions and networking focused on the top business issues impacting digital media companies, including online video, social media, investments, online advertising, mobile entertainment, mobile apps, the future of news media and the relationship between Hollywood and Silicon Valley.” The lineup includes heavy hitters from the networks NBC, Fox and CBS, as well a fave read of mine NewTeeVee and the ever informative comScore. Scott Kirsner and Peter Broderick have brought back Distribution U. This is a REALLY great opportunity to get the nuts and bolts of new forms of film distribution from 2 people who know of what they speak. As these things go (I once saw a workshop to help you create a Facebook Fan Page for over $400) it’s very affordable. Excerpt from the mailing: “Peter Broderick and I are holding two workshops for filmmakers and media producers in November, one in New York on November 13th, and one in Los Angeles on November 20th. (Both of us were involved in shaping The Conversation.) These are intensive one-day workshops called “Distribution U.,” geared to exploring the ways that funding, distribution, and audience-building are changing in the 21st century.” Here are some discount links. New York, November 13th http://distributionu-nyc.eventbrite.com/?discount=friend...

EggUP: A DIY Indie Film Distribution Platform

Tweet “Who cares if you get… 20k followers on Twitter if you’re not able to generate income from it?” This is the question posed by Chris Lucero, Head of Marketing and User Design at EggUp (who also has the horrid luck of having to work from Hawaii). We talked about surfing contests, the best place in Honolulu to get poke, online film distribution and how EggUP can help filmmakers make money from their films, leveraging people’s nature to share good stuff. I’ll spare you the first 2 bits of conversation though and give you a peek into this unique method of film distribution. BTBO: What inspired the start up of EggUP? Why the emphasis on independent film making? Chris: Why is it the current traditional distribution methods are not working and leaving majority of indie filmmakers frustrated and in debt. While there is a huge consumer demand for indie films why isn’t it being monetized to the fullest? On top of that who cares if you get a million hits on YouTube or HULU, 5k friends on Facebook and 20k followers on Twitter if you’re not able to generate income from it? BTBO: How is EggUP doing? How many Egg downloads have there been so far? Chris: We just launched to the public and at the moment are gathering content. But We’ve been getting about 10-50 Egg downloads per day per Film. It’ll start growing dramatically in the next 3 months with new partnerships and exposure. BTBO: Is an Egg essentially an archive file comparable to TAR or ZIP? Chris: No, The Egg is an encrypted file that includes the full length movie and bonus...
Create a TV app: A conversation with Float Left Interactive

Create a TV app: A conversation with Float Left Interactive

Tweet Did you know that for less than the price to rent the fanciest video camera for a month, you could have a whole television channel? Sort of. In this interview , Tom Schaeffer, Founder and CEO of Float Left Interactive, an IPTV software development firm, talks about their services, why you should consider creating  a TV app and how to bring attention to it once you do. If I haven’t said it before, I’ll say it now, I believe in thinking big. BTBO: Can you describe in as much detail as possible, the process of having a TV app created through FL Interactive? (Is there a requirements gathering process, how long do projects typically take?) Tom: When a potential client engages FLI, we start with an initial meeting to discuss the application requirements.  The requirements gathering process can last from a day to a few weeks depending on the complexity.  Most clients are new to IPTV software and the capabilities of the various devices, so we always plan on adjustments in the requirements as the project proceeds.  Regardless, having a solid understanding of not only what the application will do, but what the client’s business goals are for the application is critical for success.  Once this process is complete, a typical project generally takes anywhere from 4-8 weeks. BTBO: The app you created for the NBA looks very fancy (read: expensive), what’s the price range to have FLI create a TV app? Is it a flat fee model or other business model? Tom: Prices vary based on the application requirements.  The NBA project was a special case since...

Will redbox be streaming anytime soon?

Tweet This is part 2 of a 2 part series in which I talk to redbox Director of Product about how independent filmmakers can think inside the box with redbox. In this part Eric gives some candid advice to independent filmmakers and talks about  redbox’s online distribution plans. Part 1 focuses on the minimum requirements for a film to be included, their target market and the most popular films on redbox. BTBO:    Do you accept films directly from independent filmmakers?  Or, do you only work with distributors? Eric: We have a primary distributor which is called Video Products Distributor, VPD. If we were going to be interested… say you, or someone had submitted an independent film to us, and we said, “Wow, we really want this,” we would work or direct you to work with VPD, or try to find a manufacturer, or label that would be interested in distributing your film. I’ve had a few people approach me.  There was one film in particular that was an interesting independent film.  It was something that wasn’t even based on whether or not we were going to pick it up, but I was able to kind of point those people to a few different lines.  Then, they were able to make contacts with those people, and eventually one of the studios picked it up. BTBO:    That’s really good.  That worked out really well for them. Eric: It did.  It did.  And again it had the right… it had the right mix.  Sometimes…  You know, I’ve done some panels, and I’ve watched a lot of independent film, and I’ve been to...

redbox and Indie film

Tweet This is part 1 of a 2 part series in which I talk to redbox Director of Product Eric Litynski about how independent filmmakers can think inside the box with redbox. This part focuses on the minimum requirements for a film to be included, their target market and the most popular films on redbox. In part 2, Eric gives some candid advice to independent filmmakers and the redbox’s online distribution plans. redbox, I think has come up with a great formula which has no doubt attributed to its success. This despite having to acquiesce to movie studios with a 28 day window. If you’ll indulge my hearkening back to my math-intensive roots here’s my take on what it is: Cv + RP – Cm = $ Let me explain. Cv, where Cv stands for Convenience: it can be found neighborhood grocery stores, pharmacies and major retailers. Over 23,000 of them in fact. You get something that you want at a place you have to go to anyway. RP, where RP stands for Right Price They found a great price point at a dollar a day.  Cm, where Cm stands for Commitment. I mean do you really need another commitment? Another userid/password/subscription to manage? Just walk up to the kiosk, get your movie and you’re done. So this is all good for redbox and its consumers, but what about you independent filmmakers? How easy is it for you to tap into the redbox market with your film? What is the redbox market anyway? Eric Litynski, Director of Product for redbox answers these questions and more below. He gives some...
Page 10 of 14First91011Last