A Conversation with the Creator of Indonesia’s first VOD portal

A Conversation with the Creator of Indonesia’s first VOD portal

Tweet Here is a conversation with the creator of Button Ijo: Amir Pohan. He is a filmmaker and founder looking to showcase Indonesian filmmaking talent to the world with this VOD portal. It’s built on Dynamo. BTBO:  What’s your role at Button Ijo? Can you talk a little bit about your background as it relates to film? AP: I’m the founder/CEO/Director/Head Honcho at ButtonIjo. I am a filmmaker. I studied at New York Film Academy and got my degree from Columbia College Chicago. I am now making films and documentaries in Jakarta, Indonesia. I’ve made some documentaries as a producer, co-director, director and as an editor. Some examples are The Jak, on which I was the co-director and editor, it was shown at the Durban International Film Festival, South Africa in 2004 I believe.  It also played in Rotterdam if I’m not mistaken. After that I was the executive producer for another documentary, The Conductors, which won the Best Feature Documentary at The Indonesian Film Festival [FFI] in 2008. These two movies were made under another production company.  After I started ButtonIjo I made the documentary Dead Chicken In A Rice Barn, which won the Best feature Documentary award at the Indonesian Film Festival in 2009. this is like the Indonesian Oscars.Now i just finished my first fiction feature film Ennui which will be released in september 2011. BTBO: What’s the story behind the name? AP: I originally intended to make buttonijo.com to sell home made t -shirts, hence the “button” in the name, ijo means green in Indonesian slang, so it means “Green Button”. But then I thought, why not...

3 Crowdfunding Lessons for Filmmakers

Tweet Our friends over at the Sabi Pictures affectionately known as “Zak Forsman, Kevin Shah an ’em” are launching a brand new Kickstarter campaign for an intriguing looking film based on Forsman’s father’s adventures as a smuggler in the 1970s. If the first few days are any indication, this is sure to be funded. A true indie, Forsman are committed to ensuring other filmmakers are armed with the knowledge they need to get their films out. He does so as editor of the New Breed blog on The Workbook Project and by organizing LA screenings of works by fellow filmmakers under CINEFIST. Here are 3 things to emulate from this campaign Include a video If you are a filmmaker this is a no-brainer. It’s your chance to show off your skills so I wouldn’t downplay this at all. Forsman’s is impeccable. You think to yourself if this what his campaign video looks like the movie’s sure to be awesome. Make it personal Granted, Zak has the added benefit of a story that’s inspired by his dad. Still, you get a chance to connect with the people you are asking to pledge in your bio and in the video. He does that in the video by looking at me. It may seem obvious but I have seen some campaign videos where they are shooting the side of the subject making it seem kind of impersonal. He also smiles, not a huge grin but I hadn’t seen any pictures up to this point that included Zak’s teeth so this also makes me feel more connected. Telling me how hard the actor...

Final Results for Online Film Distribution Book Title

Tweet All the votes have been counted and I think I am going to go ahead and close this survey. Thanks to everyone who voted! Below are the final results. See some of the title suggestions after the pie. Beyond the Box Office has a creative bunch of readers. Here are some of the suggested titles. Bigger than Cannes, screen your next film online Download This! A Guide to Digital Distribution Online Film Distribution 2.0 Beyond the Box Office: A Complete Guide to Online Film Distribution “The Indie Filmmakers Guide to Digital Distribution” Film Distribution 2.0 The Pocket Guide to Online Film Distribution It’s not just for porn anymore Virtual box office Reel 2.0 Show online for first time Beginners guide to online film distribution Independent filmmakers guide to online distribution GIVE IT TO THEM NOW! The Complete Guide to Online and Digital Film Distribution (I think the redundancy is needed since some people might use the terms differently). Beyond the Box Office’s Pocket Guide to Online Film Distribution Distribution 3.0 Over The Top Distribution for the Savvy Filmmaker DIY Distribution Give It To Them Now! The complete guide to Online Film Distribution So there you have it, the people have chosen Beyond the Box Office’s Complete Guide to Online Film Distribution What do you think? The hope is to have this be a collaborative process. If you are interested in being a part of it, leave me your contact info...
Selling Films on Facebook Part 2

Selling Films on Facebook Part 2

Tweet This is cross-posted on Filmmaker Magazine. Welcome to part 2 of a 2 part interview with David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that is responsible for streaming Warner Bros The Dark Knight and Harry Potter titles through Facebook. In it he talks about their Video on Demand (streaming solution). In part 1 he talks about one of their solutions, iFanStore that allows the easy set up of a storefront on Facebook that integrates with your fan page. MM: How has the Warner Brothers Dark Knight experiment been going? How would Milyoni measure the success of that project? How would Warner Brothers? We have been very pleased with the launch of the Dark Knight on Facebook. Response has far exceeded expectations. Warner has already rolled out 5 new titles and more are expected.   MM: Is it proving that people are willing to watch an entire feature length film on Facebook? (ie do your analytics tell you how much they watched?) We have not studied if people are watching the full length of the film MM: Why Facebook credits instead of some other payment platform? This was a Warner Bros requirement, we support other forms of payment including credit cards and paypal. MM: Are there any technical (length/format restrictions) or content considerations (profanity/nudity restrictions) for streaming a video on Facebook? Certainly MPAA guidelines must be followed. Facebook profile attributes allow us to apply age restrictions to content. That being said, I believe that Facebook would pull down content that was considered offensive or generated significant complaints. MM: Do you provide analytics on...

Selling Films on Facebook

Tweet This is cross-posted on Filmmaker Magazine. After seeing that Warner Bros was streaming The Dark Knight and soon thereafter Harry Potter films though Facebook, I thought it was genius.  More information is shared on Facebook. It’s a great way to close the window between discovery and consumption. In addition, on Facebook, you can get very meaningful analytics, not to mention the monetization aspect. In part 1 of this 2 part interview I talk to David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that made it all happen. He talks about one of their solutions, iFanStore that allows the easy set up of a storefront on Facebook that integrates with your fan page. In part 2 he talks about their Video on Demand (streaming solution). Selling on Facebook MM: From what I can see you have 2 offerings: The iFanStore and Video on Demand. Can you describe in as much detail as possible, the process of having an iFanStore created through Milyoni? There is a requirements gathering process. It is important to understand the number of products that will be carried, where they will be fulfilled from, and specific business objectives. This helps define the project scope and help determine pricing and time to implement. Depending on the results of the requirements gathering process it can take anywhere between 7 days and 7 weeks to implement a storefront. The biggest factors are existing systems and fulfillment operations. The more complex the existing environment the longer an implementation will take. MM: Is there a minimum number of Facebook fans/products you think a person should have...

Time Warner, Comcast, Verizon, AT&T team up with entertainment industry to slow down internet access

Tweet The New York Times reports The Internet providers, including AT&T, Cablevision, Comcast Verizon and Time Warner Cable, announced the deal on Thursday in Washington with the major trade associations for movies and music, the Motion Picture Association of America, the Recording Industry Association of America, as well as organizations representing independent filmmakers and record companies. The deal that is aimed at curbing piracy will send a number of alerts to consumers that they are watching “infringed content.” The kicker is that at the more extreme end of these ‘alerts’ your internet connection can be slowed or web surfing blocked all together. These warnings escalate from simple e-mail notifications to a set of “mitigation measures,” like slowed connections or a block from Web surfing altogether. There are some obvious with the fact that this can happen. Right now the trigger for this is “infringed content.” Suppose the definition of that is expanded to “plain old content someone doesn’t like?” The big glaring question is what this means for Netflix. What’s to stop my internet being slowed because I stream content from Netflix and the ‘industry’ doesn’t like it? I find this particularly interesting as AT&T’s takeover of T-Mobile is in process. I expect that this will renew calls for net neutrality. Or maybe not. Here’s another way of dealing with...
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