Another iTunes announcement from Apple tomorrow

Tweet I opened a new browser window this morning to see this on the Apple website. A really compelling way of getting their message across. I wonder what the announcement could be? Streaming movies? Are they finally doing something with the Lala acquisition? What do you think it...

NewTeeVee shows you how to drop your cable bill with Cord Cutters web series

Tweet Some of you maybe familiar with the term cord cutting. For those who aren’t it’s used to describe the process of getting one’s content solely from the internet as opposed to through cable. Depending on whom you talk to it’s a myth or a very real thing (even the CEO of Dish Networks kids may be doing it). More and more people are interested in cutting their cable costs and where there is a need for information, a blog will follow, or a web series. Case in point, the folks over at NewTeeVee have entered the web series game with a show called Cord Cutters aimed at telling consumers how to do just that. While they have some kinks to work out, I think it will be a fun and informative show and I’ll definitely be tuning in. Catch the first episode...

The Black Girl Project: Real Colored Girls Speak

Tweet I recently had a chance to talk to Aiesha Turman about her exciting film The Black Girl Project and how she’s going beyond the box office with it. With another film about Black women premiering this weekend this one is sure to be a welcome alternative (and it was out first!) What a novel idea, letting Black girls speak for themselves! Find out where The Black Girl Project is screening next at its site. BTBO: What first inspired you to do The Black Girl Project? Ms. Turman: The Black Girl Project is both a documentary film and a non-profit organization. I have worked with young people in New York for over a decade, with the past few years being dedicated primarily to high school students. It was in this work, I began to hear the stories of young women, many of whom were outwardly accomplished, but were dealing with a lot of issues from homelessness to sexual assault and depression. I was lucky enough to be trusted enough by them that they would talk to me. Their lives reminded me of mine as a teen aged girl. I was highly accomplished academically, but when it came to dealing with issues, many of which were shared with my peers, I turned inward for fear of embarrassment or disappointing my parents. The non-profit is an outgrowth of the film and my commitment to helping young women reach their fullest potential. BTBO: Any thoughts right now on how you will distribute your film? Ms. Turman: I am very interested in the idea of independent distribution. I’ve been inspired by Nina Paley...

EggUP: A DIY Indie Film Distribution Platform

Tweet “Who cares if you get… 20k followers on Twitter if you’re not able to generate income from it?” This is the question posed by Chris Lucero, Head of Marketing and User Design at EggUp (who also has the horrid luck of having to work from Hawaii). We talked about surfing contests, the best place in Honolulu to get poke, online film distribution and how EggUP can help filmmakers make money from their films, leveraging people’s nature to share good stuff. I’ll spare you the first 2 bits of conversation though and give you a peek into this unique method of film distribution. BTBO: What inspired the start up of EggUP? Why the emphasis on independent film making? Chris: Why is it the current traditional distribution methods are not working and leaving majority of indie filmmakers frustrated and in debt. While there is a huge consumer demand for indie films why isn’t it being monetized to the fullest? On top of that who cares if you get a million hits on YouTube or HULU, 5k friends on Facebook and 20k followers on Twitter if you’re not able to generate income from it? BTBO: How is EggUP doing? How many Egg downloads have there been so far? Chris: We just launched to the public and at the moment are gathering content. But We’ve been getting about 10-50 Egg downloads per day per Film. It’ll start growing dramatically in the next 3 months with new partnerships and exposure. BTBO: Is an Egg essentially an archive file comparable to TAR or ZIP? Chris: No, The Egg is an encrypted file that includes the full length movie and bonus...
Create a TV app: A conversation with Float Left Interactive

Create a TV app: A conversation with Float Left Interactive

Tweet Did you know that for less than the price to rent the fanciest video camera for a month, you could have a whole television channel? Sort of. In this interview , Tom Schaeffer, Founder and CEO of Float Left Interactive, an IPTV software development firm, talks about their services, why you should consider creating  a TV app and how to bring attention to it once you do. If I haven’t said it before, I’ll say it now, I believe in thinking big. BTBO: Can you describe in as much detail as possible, the process of having a TV app created through FL Interactive? (Is there a requirements gathering process, how long do projects typically take?) Tom: When a potential client engages FLI, we start with an initial meeting to discuss the application requirements.  The requirements gathering process can last from a day to a few weeks depending on the complexity.  Most clients are new to IPTV software and the capabilities of the various devices, so we always plan on adjustments in the requirements as the project proceeds.  Regardless, having a solid understanding of not only what the application will do, but what the client’s business goals are for the application is critical for success.  Once this process is complete, a typical project generally takes anywhere from 4-8 weeks. BTBO: The app you created for the NBA looks very fancy (read: expensive), what’s the price range to have FLI create a TV app? Is it a flat fee model or other business model? Tom: Prices vary based on the application requirements.  The NBA project was a special case since...

Will redbox be streaming anytime soon?

Tweet This is part 2 of a 2 part series in which I talk to redbox Director of Product about how independent filmmakers can think inside the box with redbox. In this part Eric gives some candid advice to independent filmmakers and talks about  redbox’s online distribution plans. Part 1 focuses on the minimum requirements for a film to be included, their target market and the most popular films on redbox. BTBO:    Do you accept films directly from independent filmmakers?  Or, do you only work with distributors? Eric: We have a primary distributor which is called Video Products Distributor, VPD. If we were going to be interested… say you, or someone had submitted an independent film to us, and we said, “Wow, we really want this,” we would work or direct you to work with VPD, or try to find a manufacturer, or label that would be interested in distributing your film. I’ve had a few people approach me.  There was one film in particular that was an interesting independent film.  It was something that wasn’t even based on whether or not we were going to pick it up, but I was able to kind of point those people to a few different lines.  Then, they were able to make contacts with those people, and eventually one of the studios picked it up. BTBO:    That’s really good.  That worked out really well for them. Eric: It did.  It did.  And again it had the right… it had the right mix.  Sometimes…  You know, I’ve done some panels, and I’ve watched a lot of independent film, and I’ve been to...
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