5 Ways a Filmmaker Could Use Broadcastr to Promote Their Film

Tweet As some of you may have seen from my tweet during DIY DAYS I was impressed by Broadcastr and its capabilities. Scott Macauley, editor of Filmmaker Magazine (who was nice enough to allow me to pick his brain for a bit after the talk) had a fireside chat with Scott Lindenbaum of Broadcastr and Electric Lit. Broadcastr is a mashup (remember when those were novel?) of audio recordings and a Google Map and you can access it on the Internet, or an iPhone/iPad/Android application. From the site: “Users can take a GPS-enabled walk as stories about their surroundings stream into their headphones, like a museum tour of the entire world. Users can record their own content, create playlists, follow their friends, and share on Facebook.” It just launched recently and already they have some impressive partners. A search in the area of Haiti will pull up several UNICEF broadcasts, a search of Chapel Hill, broadcasts by live storytelling organization, The Monti. Fodor’s and MTV personalities are also using it. Lindenbaum talked about it as a great way for local businesses to drive traffic or to just be more interesting by having people record stories about the place. The other Scott said Broadcastr is “what Foursquare should have been.” The benefits are obvious I think for poets, orators and comedians, but what about filmmakers? Don’t worry, I got you. This post will focus on 5 ways I think Broadcastr can be useful to filmmakers. 1. Create a Director/Producer’s/Somebody Important’s guide to a location I’ll go ahead and get this example Lindenbaum gave out of the way. The idea is...

The Black Girl Project: Real Colored Girls Speak

Tweet I recently had a chance to talk to Aiesha Turman about her exciting film The Black Girl Project and how she’s going beyond the box office with it. With another film about Black women premiering this weekend this one is sure to be a welcome alternative (and it was out first!) What a novel idea, letting Black girls speak for themselves! Find out where The Black Girl Project is screening next at its site. BTBO: What first inspired you to do The Black Girl Project? Ms. Turman: The Black Girl Project is both a documentary film and a non-profit organization. I have worked with young people in New York for over a decade, with the past few years being dedicated primarily to high school students. It was in this work, I began to hear the stories of young women, many of whom were outwardly accomplished, but were dealing with a lot of issues from homelessness to sexual assault and depression. I was lucky enough to be trusted enough by them that they would talk to me. Their lives reminded me of mine as a teen aged girl. I was highly accomplished academically, but when it came to dealing with issues, many of which were shared with my peers, I turned inward for fear of embarrassment or disappointing my parents. The non-profit is an outgrowth of the film and my commitment to helping young women reach their fullest potential. BTBO: Any thoughts right now on how you will distribute your film? Ms. Turman: I am very interested in the idea of independent distribution. I’ve been inspired by Nina Paley...

Promote your film with a Facebook quiz

Tweet This is the 2nd in the Facebook for Film Promotion Series. Creating a Facebook quiz is a fun and cheap way to keep your film in the minds of your potential audience. In this post I'll talk about the 3 simple steps to create your own Facebook quiz. Think of a Theme The first thing you would do is think of a hook in your film upon which to base the quiz. Let's say you have 4 main characters in your film. You could have a 'Which character are you?' quiz. If you had a film about chocolate you could have a 'What kind of chocolate dessert are you?' quiz. Seriously. These are the kinds of quizzes there are on Facebook and people have fun doing them. Create the Quiz You'll want to do a Facebook search to see which quiz-making app you want to use. This is what showed up when I did it. Select one and follow the steps. If it's your first time just use the simplest one you can and don't be afraid to experiment. Most quizzes are highly customizable so you can give audience a sneak peek of your film by incorporating stills from it. At the end, ensure you have a call to action like directing them to a coupon for 10% a DVD, digital download or merchandise from your film. In most quiz-making applications there will automatically be the option for the quiz-taker to do the next step. Share it One of the best places to promote your quiz would be among your own friends on Facebook and on your Facebook...

Promote your film with a Facebook fan page

Tweet Facebook is a site for keeping in touch with people. If you are a filmmaker, then it's a site that's great for keeping people in touch with your film as shown below. The Black Candle is a film about Kwanzaa that uses its fan page to connect with its audience. With as many users as there are people in America, your potential for reach is astounding. Don't give into the temptation! An ineffective way to promote your film would be to attempt to 'friend' all of them. Although there are some people who will accept your friend request, more discerning people will likely regard it as spam and ignore it. This would cause you to lose credibility and that would just be bad. This post is the first in a 2 part series covering effective ways to promote your film on Facebook: creating a fan page.  Be sure to check out part 2: creating a Facebook quiz. Here's what Facebook has to say about its fan pages “Facebook users choose to interact with your Page in many ways, including choosing to become a fan of the brand or business page, watch videos, review products, post photos, use applications, etc. Most of these actions generate News Feed stories for users’ friends, spreading relevant updates about your newest marketing campaigns throughout Facebook.” Although you could probably extract some advantages from that excerpt including the ever important watch videos (whoo hoo!) here are some more of them laid out for you: Advantages You can interact directly with your audience by allowing them to leave their opinion of your film. You can...