5 Ways a Filmmaker Could Use Broadcastr to Promote Their Film

As some of you may have seen from my tweet during DIY DAYS I was impressed by Broadcastr and its capabilities. Scott Macauley, editor of Filmmaker Magazine (who was nice enough to allow me to pick his brain for a bit after the talk) had a fireside chat with Scott Lindenbaum of Broadcastr and Electric Lit.

Broadcastr is a mashup (remember when those were novel?) of audio recordings and a Google Map and you can access it on the Internet, or an iPhone/iPad/Android application.

From the site:

“Users can take a GPS-enabled walk as stories about their surroundings stream into their headphones, like a museum tour of the entire world. Users can record their own content, create playlists, follow their friends, and share on Facebook.”

It just launched recently and already they have some impressive partners. A search in the area of Haiti will pull up several UNICEF broadcasts, a search of Chapel Hill, broadcasts by live storytelling organization, The Monti. Fodor’s and MTV personalities are also using it.

Lindenbaum talked about it as a great way for local businesses to drive traffic or to just be more interesting by having people record stories about the place. The other Scott said Broadcastr is “what Foursquare should have been.” The benefits are obvious I think for poets, orators and comedians, but what about filmmakers? Don’t worry, I got you. This post will focus on 5 ways I think Broadcastr can be useful to filmmakers.

1. Create a Director/Producer’s/Somebody Important’s guide to a location

I’ll go ahead and get this example Lindenbaum gave out of the way. The idea is that a set of recordings would be made describing or giving anecdotes about different locations, a playlist created that one could then charge for. I think people would be more likely to purchase a playlist of someone’s guide if the person is well-known. The guide needn’t be related to one’s film. Lindenbaum thought Ted Hope would be a good candidate for this. I imagine his would be something like Ted Hope’s SUPER Guide to Manhattan: 12 Truly Independent Places You Must Visit. I was going to say SUPER Guide to <insert Ted Hope’s favorite food> restaurants but sadly, my exhaustive seconds-long research turned nothing up.

2. Character’s guide to a location

You can have your actors record, in character, stories that happened in that area. They can be really specific like a street if it exists or just a town. You would have to find some way that isn’t obnoxious of letting listeners know this is for a film, one, so they know the story recorded isn’t real, two so you can point them to your film.

3. Give your audience a transmedia experience

Go whole hog and tell a whole additional, side story related to your film in the way described in the previous step. If you do that, you get to add, wait for it… Transmedia Producer to your list of credentials.

4. Engage your fans

Have your fans record their experiences with your film, where they saw it or anything related to it, like a poster or trailer. Have them say how they felt about it, what they saw. Encourage them to share their recordings on their favorite social networks. You could incentivize them by turning it into a contest or offering a perk.

5. Behind the scenes

Regale listeners with funny and juicy stories from the set.

5 things I like about it:

1. It’s easy. No video to edit, just record audio and upload.

2. Content on Broadcastr is easily shared via your favorite social networks. I didn’t see any way to embed it on your site though. Something for them to consider.
3. It’s another way for people to discover your film.
4. Should you decide to charge for your playlists it could be another way to monetize your film.
5. You own the rights to the content.

Does this look like something you might use?