6 Tips for a Successful Crowdfunding Campaign

Here is a guest post by Pyung Kim, writer and producer of the film I Hate You (bio at the end).

Looking to Kickstarter to finance your movie? Here are a few tips to help ensure a successful crowd funding campaign.

1) BEG YOUR FRIENDS TO HELP YOU

You’ll definitely need the help of friends to pull this off, especially if you’re starting without any resources. Running a successful crowd funding campaign – much like making a movie – is ultimately a collaborative endeavor. And I’m not necessarily talking about help in the form of donations. Remember that support comes in many other forms during the campaigning process that are just as important. Do anything you can to encourage endorsements or activity such as link sharing and retweeting. And I mean anything that will bring more attention to your campaign! Maybe don’t do what Anthony Weiner did…but almost anything else!

2) CREATE GOOD, VISUALLY DISTINCTIVE ARTWORK



This not only means the poster or screen shot you’ll use on Kickstarter – having a film website is part of this. And it serves as more than another opportunity to drive traffic to your campaign. If you have a website for your film that is well designed and visually appealing, it adds credibility to you and your project.

I personally don’t have the know-how to create a cool website, but my partners and I were fortunate to have a great web designer in Devin McKeon. As an example, check out the website he did for our film, a romantic comedy called I Hate You.

3) SHOOT A TRAILER (IF YOU CAN)

A trailer? Before I’ve even shot the movie??

That’s right.

  • Pingback: How To Run A Successful Crowdfunding Film Campaign()

  • Malaika Mose

    Approve.

    Thanks,

    Malaika Mose
    http://www.beyondtheboxoffice.com http:// about.me/malaikamose

  • Jamie Hobbs

    I feel rewards can be a big hurdle to get over, especially when you don’t have the funds to make it where they can be given something tangible. One thing that fascinated me about the Paragon Induction Cooktop crowdfunding on Indiegogo (http://bit.ly/1Bindiegogo), is they decided to give a discounted rate for donators. It really can be as simple as that I think. They are already over their goal of funding.

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  • rashedul

    I
    am glad to read this post, its an interesting one. I am always searching for
    quality posts and articles and this is what I found here, I hope you will be
    adding more in future. Thanks crowdfunding
    creditunion
    entrepreneur

  • Perks are hard to come up with. Your site looks like a travel site, so consider perks related to travel. Coupon codes for your site, travel gear, a travel e-book, special and visible ways of thanking contributors like putting their names somewhere on your webpage or tweeting a thank you.

  • James Read

    I am looking at crowd funding but struggling for ideas in terms of rewards? When the idea is a product it is very straightforward but I am looking and getting
    funds to improve and promote my site (www.escapefish.com) but struggling for
    funding idea’s can anyone help?

  • siankershaw

    I’m hoping this might be useful for some of you, it helped me understand what I need to do.

    http://www.crowdsourcing.org/document/the-crowdfunding-handbook/24715

  • Great blog post. Sadly, a lot of people think raising six (or seven) figures through crowdfunding is as simple as filling out a form on the crowdfunding platform and waiting for people to contribute. But, as you point out, it takes a lot of work (and money) to draw attention and interest to your crowdfunding campaign.

  • Thanks for your comment and for your coverage of Restless City on your site! I am not a fan of the pop up ads though…

  • Interesting tips. And by the way, just viewed the i\”I Hate You” trailer. It looks interesting!!!