Freakonomics going to iTunes first, then theaters

Tweet Things like this make me smile. It shows that traditional windows are not just being shortened but completely rearranged and they should be. Just like there is no successful one size fits all marketing plan for a film, so too there is no one size all distribution plan. For the people behind Freakonomics at Magnolia Pictures that might mean taking it to theaters but only after an On Demand, Apple iTunes, Xbox Live, Playstation, Amazon and Vudu on launch a month earlier. This isn’t the first time they have done it either. They will be repeating a strategy that they did with Centurion, starring Dominic West. It was made available on demand July 23, more than a month before it was to open in theaters. New York Times has a great article looking at the increasing tendency to use on Demand prior to theatrical release for distribution. See the trailer for Freakonomics below. It’s in theaters October 1st, on Demand, iTunes, etc September...

All you ever wanted to know about online film distribution at SXSW 2011

Tweet In March 2011 at South by Southwest, one of the coolest film (and music and tech fests) in the U.S. I’d like to share in 60 minutes the essential points of the book I am authoring. I have submitted a panel – Beyond the Box Office: Distributing Your Film Online (I know, creative huh?) What I hope to accomplish This new world of distribution is ever-changing and while in general it’s pretty clear what the impact of these changes will be to large media corporations and content consumers it’s not always clear what the impact will be on independent content creators. What should you as an indie content creator be doing differently? If anyone can answer that question I believe this lineup of panelists can. Their expertise includes: filmmaking, distribution deals, online video, TV Everywhere, connected devices, search engine optimization and mobile marketing. They will provide you with the information you need to use the power of the internet to get people watching your film on their mobile devices, iPads, computers and set-top boxes. The panelists I am hoping to snag Ryan Lawler – He’s currently staff writer for GigaOm and NewTeeVee and can speak to the latest developments in online video, TV Everywhere and connected devices (like set top boxes and internet connected TVs). Miles Maker – A filmmaker and self-described ‘new media maven’, Miles Maker experiments with cutting edge technology to market and distribute his films on a variety of platforms including mobile. He can share his hands-on experience as a filmmaker in this new world of film distribution Orly Ravid – She is the co-executive...

Copy Esquire’s fun use of online video to promote your film

Tweet Yaya DaCosta who is playing Mark Ruffalo's love interest in this summer's The Kids are All Right is also Esquire's Woman of Summer.  They have done what I think can be easily modeled by an indie filmmaker to promote their film in a fun non-salesy way. It's also a great way to build a list or as a gift for a project you are crowdfunding. The best part is it utilizes a skill you already have. Esquire has created a series of funny videos where Yaya gives you a short affirmation. My problem with it is it seems I have to go to the site to get the affirmations unless you set up an RSS feed. It's much easier for people to remember to come to your site, if that's what you want, if you push something to them. I would never have remembered to go to Facebook in the early days if they didn't send me email notifications of activity. Creating your own online video series You could do exactly the same thing, enlist your leading lady or leading man to shoot a series of short affirmations. You could have them do it in character or out. If you are a director with a fun personality you could be featured in them yourself. Regardless of what the exact content is I would have people submit their email addresses or mobile numbers and push it directly to them. Collecting the info helps build your list of potential fans to continue to engage. Sending a series of affirmations is preferable to one because it keeps your film in their...
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