How to target your film to iPhone users

Tweet Those considering distributing their film on a mobile platform no doubt have the iPhone and its millions of users as a possible target. I recently sat down (as I do when I write all my emails) to “speak” to Mars Yau of the Hong Kong-based MarsApp about this viable alternative to having your film listed in the iTunes store. BTBO: Can you describe in detail the service that you provide on MarsApp.com? Can you also describe the process from the time someone hires you to create an application to the time the application is on the App Store? MarsApp: We are an iPhone App Development Team focusing on develop mobile apps. We are excited to design and develop successful applications for iPhone and iPod Touch, and will expand our app collections to iPad soon. Actually, we hope to partner with any content provider. So, when someone is interested to publish their content (e.g. movie, articles, books, graphics…) and ideas on mobile market, they can let us know the detail for review. If the idea or content is good, we will start the project and the process is just like other software development process, including Requirements Gathering, App Design, App Development, App Testing & Bug Fixing and Product Release. Of course, before the app is released to the public, it is still require to pass the Apple’s approval process, which will take around 5-10 days for app review. BTBO: How did you find Nina or how did she find you? MarsApp: At first, I found that Sita Sings the Blues is using Creative Commons License, I love the idea...

Questioning Copyright

Tweet I am preparing for an interview with Nina Paley this coming Monday. I'd like to use a Sita Sings the Blues as a case study for the book I am working on that tentatively shares the name of this blog. Awesome movie and ick kass music by the way. A trailer for it is below. I have interviewed two lawyers so far for the book to look at legal issues and online film distribution and am kind of kicking myself for not having found Nina sooner because my interview questions would have been a lot more interesting! Looking at how she is distributing the film inevitably leads you to QuestionCopyright.org, where she is an artist-in-residence. I am pretty skeptical as I first get into the 'Copyright is Evil' treatise by Danny ColliganĀ at the site until I come across this article at NewTeeVeeLive that says Association for Information and Media Equipment (AIME) is threatening to sue UCLA if it doesn't stop streaming its videos as a part of its course web sites. Ouch! It's bad enough students have to pay inordinate amounts of money for their textbooks only to make a tenth of it back. Let's not talk about the tuition hikes in the UC system and now the argument for doing away with copyright law altogether is growing teeth. Big ones. I definitely have been bitten by copyright issues. I bought an e-book and had to buy it again when the software to read it required an upgrade and I wanted to read on my laptop instead of the desktop machine I had downloaded it to and back...

Promote your film with a Facebook quiz

Tweet This is the 2nd in the Facebook for Film Promotion Series. Creating a Facebook quiz is a fun and cheap way to keep your film in the minds of your potential audience. In this post I'll talk about the 3 simple steps to create your own Facebook quiz. Think of a Theme The first thing you would do is think of a hook in your film upon which to base the quiz. Let's say you have 4 main characters in your film. You could have a 'Which character are you?' quiz. If you had a film about chocolate you could have a 'What kind of chocolate dessert are you?' quiz. Seriously. These are the kinds of quizzes there are on Facebook and people have fun doing them. Create the Quiz You'll want to do a Facebook search to see which quiz-making app you want to use. This is what showed up when I did it. Select one and follow the steps. If it's your first time just use the simplest one you can and don't be afraid to experiment. Most quizzes are highly customizable so you can give audience a sneak peek of your film by incorporating stills from it. At the end, ensure you have a call to action like directing them to a coupon for 10% a DVD, digital download or merchandise from your film. In most quiz-making applications there will automatically be the option for the quiz-taker to do the next step. Share it One of the best places to promote your quiz would be among your own friends on Facebook and on your Facebook...
Page 22 of 23First10212223