Promote your film with a Facebook fan page

Tweet Facebook is a site for keeping in touch with people. If you are a filmmaker, then it's a site that's great for keeping people in touch with your film as shown below. The Black Candle is a film about Kwanzaa that uses its fan page to connect with its audience. With as many users as there are people in America, your potential for reach is astounding. Don't give into the temptation! An ineffective way to promote your film would be to attempt to 'friend' all of them. Although there are some people who will accept your friend request, more discerning people will likely regard it as spam and ignore it. This would cause you to lose credibility and that would just be bad. This post is the first in a 2 part series covering effective ways to promote your film on Facebook: creating a fan page.  Be sure to check out part 2: creating a Facebook quiz. Here's what Facebook has to say about its fan pages “Facebook users choose to interact with your Page in many ways, including choosing to become a fan of the brand or business page, watch videos, review products, post photos, use applications, etc. Most of these actions generate News Feed stories for users’ friends, spreading relevant updates about your newest marketing campaigns throughout Facebook.” Although you could probably extract some advantages from that excerpt including the ever important watch videos (whoo hoo!) here are some more of them laid out for you: Advantages You can interact directly with your audience by allowing them to leave their opinion of your film. You can...

Beyond the Box Office Disclosure Policy

Tweet So this is what the FTC says: “The FTC said Monday its commissioners voted 4-0 to approve [its] final Web guidelines, which had been expected. Violating the rules, which take effect Dec. 1, could bring fines up to $11,000 per violation. Bloggers or advertisers also could face injunctions and be ordered to reimburse consumers for financial losses stemming from inappropriate product reviews. The commission stopped short of specifying how bloggers must disclose conflicts of interest. Rich Cleland, assistant director of the FTC’s advertising practices division, said the disclosure must be “clear and conspicuous,” no matter what form it will take.” While all the established bloggers are complaining I am hoping that one day soon I will be able to tell you that I get movies to review for free or paraphernalia from filmmakers or books, but right now I am paying for everything I mention, but as soon as that is not the case, rest assured this page will be updated. Can’t...
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