SXSW ’13 Interview – Getting Paid for Your Indie Film by Fandor

Tweet Part of the fun of SXSW is not just the sessions, the films, the Chevys and the parties but the people you meet, waiting in line for films. Such was the case for Jonathan Marlow of online distribution platform Fandor and me. We were waiting to see press screeners at this year’sSXSW and voila an interview was born! Check it out below. It’s in 5 parts. This is Part 2. Check out Part 1. BTBO: How does it work? JM: Nearly all of our agreements are non-exclusive. However, we have a number of what I refer to as de facto exclusives where individual filmmakers have made a licensing arrangement with us but they have no great desire to do any other deals. Or, perhaps explained somewhat better, filmmakers who have otherwise been reluctant to distribute their work digitally are ultimately convinced to do a deal with us and then they’re not inclined to work with anyone else. We also have a number of folks who approach me after they’ve done a deal with Fandor and ask, “Is it okay if somebody approached us about making our film available elsewhere?” We encourage our partners to license their work whenever and wherever they’re able. If I were someone that made shoes, I wouldn’t try to sell them only in one place. I’d want them available wherever people who were looking for shoes would go. If you’re a filmmaker, you should want your work in front of the people who want to see films. BTBO: You mentioned that your model is very different. How do filmmakers get paid? Is it a lump sum?  JM: I would say that there...

What Keeps Filmmakers Up at Night

Tweet This is a guest post by Jade Waddy of Mutinee. United Kingdom based Mutinee is an independent film sharing network. Over the past decade, the art of film making has changed radically in line with the nature of technological advancements. The independent filmmaker today faces a wider set of challenges than ever before. In the face of declining cinema numbers, the proliferation of video websites such as YouTube and the speed with which content can be shared via social media, it is harder and harder for a film to gain the attention it needs, firstly to be created and secondly to be watched by an audience. There are three common problems which an independent filmmaker may face. These are exposure for fundraising, production and marketing. Let us examine each in turn. Exposure for Fundraising Nowadays, many independent films are funded through a process known as ‘Crowdfunding’. This is where many different people contribute to the creation of a film. With even a low budget film costing thousands of pounds to create, edit and finish in post production, many individuals or organisations are required to fund a film. So, a filmmaker will have to devote much time to firstly raising awareness of the proposed film and then persuading people to chip in. In a world where many things provide instant gratification, explaining why a low-budget film is worth investing in to those not versed in the art of storytelling is often a tricky task. Production  Once filmmakers have secured funding, they are then faced with new challenges on set. Digital technology has advanced so rapidly that in order to...
SXSW ’13 Interview – Submitting Your Film to Fandor

SXSW ’13 Interview – Submitting Your Film to Fandor

Tweet Part of the fun of SXSWis not just the sessions, the films, the Chevys and the parties but the people you meet, waiting in line for films. Such was the case for Jonathan Marlow of online distribution platform Fandor and me. We were waiting to see press screeners at this year’sSXSW and voila an interview was born! Check it out below. It’s in 5 parts. This is Part 1. BTBO: What do you do for Fandor? JM: I co-founded the company with Dan Aronson and Albert Reinhardt. We created the founding principles in mid-2009, launched the beta version of the service in September 2010 and debuted Fandor to the public at SXSW six months later. Albert comes from a design and product background and Dan is a technologist and serial entrepreneur. I bring the entertainment industry side of the equation and I am responsible for film acquisitions. Every film that appears on Fandor passes by my desk at some point. BTBO: And how many films are on Fandor right now? JM: There are nearly 4,000 films available on Fandor at the moment. As a curated service, we are always looking for great documentaries and narrative films from around the world. We’re duration agnostic–we have films that are less than a minute in length to one that is twelve hours long–and we’re not particularly concerned about the year in which they were made (though recent releases tend to perform quite a bit better than older films). We’re also very particular about the quality of what we make available on the service. In many cases, we’ve licensed a film and we’re waiting for...