Selling Films on Facebook Part 2

Selling Films on Facebook Part 2

Tweet This is cross-posted on Filmmaker Magazine. Welcome to part 2 of a 2 part interview with David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that is responsible for streaming Warner Bros The Dark Knight and Harry Potter titles through Facebook. In it he talks about their Video on Demand (streaming solution). In part 1 he talks about one of their solutions, iFanStore that allows the easy set up of a storefront on Facebook that integrates with your fan page. MM: How has the Warner Brothers Dark Knight experiment been going? How would Milyoni measure the success of that project? How would Warner Brothers? We have been very pleased with the launch of the Dark Knight on Facebook. Response has far exceeded expectations. Warner has already rolled out 5 new titles and more are expected.   MM: Is it proving that people are willing to watch an entire feature length film on Facebook? (ie do your analytics tell you how much they watched?) We have not studied if people are watching the full length of the film MM: Why Facebook credits instead of some other payment platform? This was a Warner Bros requirement, we support other forms of payment including credit cards and paypal. MM: Are there any technical (length/format restrictions) or content considerations (profanity/nudity restrictions) for streaming a video on Facebook? Certainly MPAA guidelines must be followed. Facebook profile attributes allow us to apply age restrictions to content. That being said, I believe that Facebook would pull down content that was considered offensive or generated significant complaints. MM: Do you provide analytics on...

Selling Films on Facebook

Tweet This is cross-posted on Filmmaker Magazine. After seeing that Warner Bros was streaming The Dark Knight and soon thereafter Harry Potter films though Facebook, I thought it was genius.  More information is shared on Facebook. It’s a great way to close the window between discovery and consumption. In addition, on Facebook, you can get very meaningful analytics, not to mention the monetization aspect. In part 1 of this 2 part interview I talk to David Raycroft, co-founder and Vice-President of Product and Operations of Milyoni, the company that made it all happen. He talks about one of their solutions, iFanStore that allows the easy set up of a storefront on Facebook that integrates with your fan page. In part 2 he talks about their Video on Demand (streaming solution). Selling on Facebook MM: From what I can see you have 2 offerings: The iFanStore and Video on Demand. Can you describe in as much detail as possible, the process of having an iFanStore created through Milyoni? There is a requirements gathering process. It is important to understand the number of products that will be carried, where they will be fulfilled from, and specific business objectives. This helps define the project scope and help determine pricing and time to implement. Depending on the results of the requirements gathering process it can take anywhere between 7 days and 7 weeks to implement a storefront. The biggest factors are existing systems and fulfillment operations. The more complex the existing environment the longer an implementation will take. MM: Is there a minimum number of Facebook fans/products you think a person should have...

Time Warner, Comcast, Verizon, AT&T team up with entertainment industry to slow down internet access

Tweet The New York Times reports The Internet providers, including AT&T, Cablevision, Comcast Verizon and Time Warner Cable, announced the deal on Thursday in Washington with the major trade associations for movies and music, the Motion Picture Association of America, the Recording Industry Association of America, as well as organizations representing independent filmmakers and record companies. The deal that is aimed at curbing piracy will send a number of alerts to consumers that they are watching “infringed content.” The kicker is that at the more extreme end of these ‘alerts’ your internet connection can be slowed or web surfing blocked all together. These warnings escalate from simple e-mail notifications to a set of “mitigation measures,” like slowed connections or a block from Web surfing altogether. There are some obvious with the fact that this can happen. Right now the trigger for this is “infringed content.” Suppose the definition of that is expanded to “plain old content someone doesn’t like?” The big glaring question is what this means for Netflix. What’s to stop my internet being slowed because I stream content from Netflix and the ‘industry’ doesn’t like it? I find this particularly interesting as AT&T’s takeover of T-Mobile is in process. I expect that this will renew calls for net neutrality. Or maybe not. Here’s another way of dealing with...
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