If you want a top-notch social marketing consultation, be prepared to pay for it. In fact, I've run into some good agencies who are well into the $20,000 a month range depending on what a client needs to be done. If you're looking for a social marketing agency, make sure you ask them the right questions before you sign on the dotted line! You can start your research by heading to their websites. You can find a social media marketing agency through https://semg.ca/social-media-marketing/
The biggest problem I've seen is that it has not been proven marketing agencies are scrambling to get a grip on social media, so they end up pitching their services to anyone that'll listen. They think, "How different can social media be?" "I post an ad and people flock to it, right?" You and I know that social marketing is a little different. In fact, I've compiled a few questions you should ask your social media expert before you sign that retainer!
- Do you know how to pitch a blogger?
- Do you know how to implement social media monitoring software or social listening software?
- Do you, yourself, have a strong social media profile? Can I see them?
- Do you write copy and blog posts for us?
- Did you do any training?
For the most part, you want a social media expert who is fluent in the throws of content and news for bloggers. As much as we all love social media marketing – bloggers can cascade the message much faster than what we have seen before. Twitter posts and links from a Facebook account are cool, but well-received bloggers get the job done.
As with anything, in order to successfully track marketing campaigns, you will need to implement some sort of program analysis that will track how well is a campaign. If you're talking to an agent who can not name at least two social listening platform, you have to walk away!