Are you familiar with in-store marketing? If not then grab some information from browsing the internet. And if you are familiar with the term in-store marketing then we are discussing the 6 techniques that will make you an in-store marketing expert, in this article that you must read.
Businesses today are owned by branded channels that, in order to remain competitive, need to attract and entice consumers. The longer they stay in business, the longer they are exposed to the brand message.
That's why every detail matters. From design, music, smells, uniforms and tones of customer representatives – these are all elements of in-store marketing that must match the perception of the desired brand, its values and its overall image.
The goal is to create a seamless experience that users enjoy and that will keep them coming back even if they don't know exactly what attracted them.
Audiovisual equipment has become a necessity for most businesses looking to position themselves as innovative and modern as large screens, video walls, touch screens, and digital signs are already the norm in business marketing.
But things don't stop there: the choir, the Lafayette Christmas tree, the Hermes bag maker right in the store and demonstrating the handcrafted technology, and so on. These are all elements of a well-executed retail entertainment strategy.
When it comes to in-store marketing things have improved to such an extent that brands have become the target point of their stores. To delight its customers, Apple's Milan store has 14 Gleditsia sunburst trees, while the Louis Vuitton shop in Osaka has upscale cafés and restaurants that celebrate the city's heritage.